About Us
Rediscover African and diaspora culture. Together, let us celebrate the diversity, the history and vibrancy of the continent and beyond. I am because you are.
Journey through time
As the sands of time flow like the hour glass, what was became what is. Through our creations, we strive to showcase and embrace the beauty of our culture and heritage. From fashion, arts, music, interior design among others.
As we explore the limitless possibilities of blending our rich culture and modern lifestyle, our vision is to harmonize the traditions that have shaped who we are with the evolving world around us.
Where we are now
Our present is who we aspire to be tomorrow. Our online marketplace is dedicated to promoting and supporting local businesses and artisans in the continent and the diaspora. Our goal is to showcase such incredible talent and craftsmanship to a global audience.
Discover unique and authentic products that you won’t find anywhere else. From handcrafted jewelry to vibrant prints to traditional cuisines among others. Our collection encompasses the rich cultural heritage of the continent and beyond.
Our vision
Our tomorrow is a glimpse of the generations to come. What we nurture today will charter the path foward.
We hope to weave a connection by telling stories, exchanging ideas, celebrating different cuisines, meditating to the rhythm of the drum beat, adorned with vibrant and colorful attires fit for royalty. For the root is the branch and the branch is the fruit.